Triya was born in the urban city of São Paulo, from a common passion of 3 friends Isabela Frugiuele, Bebel Fioravanti and Carla Franco: beach, summer, sun.
Created in 2005, the brand arose from the desire to see something new on Brazilian beaches, with color, with art and bossa! It was with this plan that Isabela, creative designer and plastic artist, designed the young, solar, modern and colourful DNA of TRIYA.
After 3 years the brand had already gained its space in the suitcase of beach lovers and made its debut on the catwalks of Rio Summer Fashion Week. In 2009, it became part of the Fashion Rio line-up and today it is part of São Paulo Fashion Week, consolidating itself as one of the main exponents of Brazilian beachwear.