Ancient Kallos draws its creative inspiration from ancient Greek beauty and cultural heritage – its very name deriving from the ancient Greek word for beauty; ‘Kallos’. The sun in the form of its ancient Greek symbol features in the logo ΚΑΛΛʘS, in the letter O, as a representative of the spirit, while the dot in the middle symbolizes the original spark, which mainly springs from willpower. In 2014, the resort wear brand Ancient Kallos was created as a result of the cooperation between Lamprini and Stella Stavrou, merging together their fashion and architectural backgrounds. The brand arose by the traveler’s wish to have a memento from summer in Greece, hence the creation of the resort wear.